Challenges:

Objectives:

• Simplifying complex financial workflows for the average user.

• Designing a coherent experience across the mobile app and the website.

• Maintaining a balance between functionality and an aesthetic, user-friendly interface.

• Building a scalable design system to accommodate future updates and features.

• Create a visually appealing, user-friendly design.

• Enable users to access all financial tools with minimal friction.

• Ensure high usability through intuitive navigation and accessibility.

• Provide a responsive and cohesive design experience on web and mobile platforms.

Research and Insights

Target audience: Users aged 18–45, looking for efficient financial solutions.

Common pain points:

• Lack of intuitive navigation in financial apps.

• Tedious transaction workflows.

• Inability to easily track and manage expenses.

User Research

Competitive Analysis

Insights Derived from Competitive Analysis:

• Personalization Matters: Personalized features like customizable profiles and categorized transaction lists are highly valued but not fully addressed by PayPal, Venmo, or Revolut.

• Location-Based Features: None of these apps integrate robust location-based services, such as finding nearby banks or ATMs with travel time estimates.

• Simple Navigation: While PayPal and Revolut prioritize functionality, Venmo leads in simplicity and ease of use. Users gravitate toward apps combining robust tools with intuitive navigation.

Key Features

Profile

Users can edit personal information and manage security settings.

Banks Near Me

A real-time map shows nearby banks with distances displayed for walking, driving, and public transport in kilometers.

Transactions

A list of recent transactions with filters allows users to sort and search transactions for easy tracking.

Cards

Users can manage existing cards and add new cards securely.

Services

• Mobile Top-Up and Internet Top-Up: Easy recharge options for prepaid users.

• Money Transfer: Simple fund transfers to any account or contact.

• Account Balance: Quick balance checks.

Website Design

• Utility Expenses & Mobile Bill: Bill payment options.

• Donating Money: Secure channels to donate to charities or causes.

• Scan and Pay: QR code-based transactions for fast payments.

App and Website Wireframe

Prototype

Outcome and Impact

Results:

Takeaways:

• Improved user satisfaction with intuitive navigation and streamlined workflows.

• Increased engagement with clear, accessible design.

• Positive feedback during usability testing highlighted the app's simplicity and utility.

• Users appreciate personalized and context-aware features like the "Banks Near Me" page.

• Effective filtering and categorization significantly enhance transaction management.