Problem Statement

The existing website faced several issues:

• Inefficient navigation and underutilized components.

• Confusing user journeys with duplicate buttons and inconsistent elements.

• Inadequate support for multilingual users.

• Design inconsistencies affecting the visual appeal and usability.

Research and Insights

Approach:

• User Interviews: Conducted interviews with existing clients and team members to understand pain points and expectations.

• Competitive Analysis: Reviewed websites of top digital marketing agencies to identify industry standards and best practices.

• Analytics Review: Analyzed website traffic patterns to determine areas of user drop-off and underutilized sections.

User Research

Key Findings:

• Users struggled to navigate between languages.

• Overlapping calls-to-action (CTAs) created confusion.

• Inconsistent design elements diminished brand credibility.

• Users preferred a clear, cohesive design with streamlined navigation.

Problem Identification & Solutions

1- Navigation and Menu Box

Issue: An underutilized menu box caused navigation confusion.

2- Language Options

Issue: No visible language selection feature.

3- Duplicate "Get in Touch" Buttons

4- Photos Section

Issue: Text overlays cluttered the visuals, and multiple CTAs overwhelmed users.

Design Process

Issue: Two identical buttons on the homepage led to user confusion.

5- No Code/Low Code Page

Issue: Overlap with the homepage created confusion.

6- Comment Section

Issue: Uneven comment box sizes disrupted the layout.

7- Project Page Color Inconsistency

Issue: A red color scheme clashed with the rest of the website in projects page.

Before

After

Solution: Removed the menu box. Introduced a visual cue with a color change to indicate the current page.

Solution: Added a language dropdown to the toolbar, allowing easy switching between English, Italian, and German.

Solution: Retained the persistent toolbar button and replaced the second button with a "See More" option linking to the services page.

Solution: Removed text overlays. Focused on high-quality visuals with explanatory text alongside. Unified the CTAs into a single "Learn More" button.

Solution: Consolidated sections into the homepage.

Solution: Standardized the dimensions of all comment boxes for a uniform appearance.

Solution: Unified the color scheme across all pages for a cohesive visual experience.

Before

After

Before

After

Before

After

After

Before

Prototype

Results

• 35% increase in user engagement as measured by time spent on the website.

• 50% decrease in bounce rates on critical pages (Homepage and Portfolio).

• Improved navigation efficiency, reducing clicks to key sections by 25%.

The redesign successfully transformed Anqa’s website into a user-friendly, visually appealing, and functional platform. The new design aligns with the brand’s goals, enhances user experience, and supports business growth.