Objectives

• Simplify Restaurant Management: Design an interface that allows restaurant owners to manage operations effortlessly.

• Enhance Customer Experience: Create a platform for customers to order food easily and efficiently.

• Ensure Scalability: Design adaptable interfaces for various restaurant sizes and business models.

• Maintain Consistency: Align the design language between both interfaces for a cohesive brand identity.

Research and Insights

Restaurant Owners:

• Conducted interviews with 10 restaurant owners to understand pain points in managing orders and menus.

• Common challenges: Difficulty in tracking real-time orders and editing menus on the go.

User Research

Competitive Analysis

Key Differentiator of Easy Menu:

Easy Menu outshines platforms like Toast POS, Square, and ChowNow by combining simplicity with advanced features. Unlike competitors that can overwhelm or lack robust tools, Easy Menu offers intuitive drag-and-drop customization, real-time tracking, and scalability. It bridges management and customer needs seamlessly, providing a streamlined, efficient solution for restaurants of all sizes.

Customers:

• Conducted surveys with 50 potential users to identify frustrations in ordering food online.

• Common issues: Complex navigation, unclear item details, and slow checkout processes.

Dashboard:

• Real-time analytics (e.g., sales, active orders).

• Quick links to critical actions (e.g., add a menu item, view pending orders).

Menu Management:

• Create, edit, and delete menu categories and items.

• Add descriptions, pricing, and images.

Order Management:

• Filter orders by status (requests, running, processed).

• Mark orders as completed or update progress.

Restaurant Owner Interface

Settings:

• Update restaurant details (e.g., business hours, delivery zones).

• Manage staff access.

Restaurant Owner Interface

Conclusion

This project was a rewarding experience that showcased my ability to design solutions catering to diverse user needs. The final product was a robust, user-friendly platform that empowered restaurant owners and delighted customers, achieving the ultimate goal of enhancing operational efficiency and dining experiences.